Diablo Wheels was founded in the year 2000 by business owner, Gary Jerjerian. With more than 30 years in the wheel industry, Gary has worked tirelessly to create a brand that reflects his personal taste and high standards. Diablo has risen to become one of the industry leaders in creating unique and innovative styles. Diablo was the first wheel company to release custom finish accessories and removable inserts which have been copied by nearly every other company on the market.

Diablo’s in-house industrial designer, Mark Tirado, continues to pursue his passion and solid commitment to be the leader in cutting edge wheel design.  Mark is consistently taking wheel design to a new level.  Together with Diablo’s original graphic artist and brand creator Paul Scott and the best sales team in the industry, Diablo wheels is ready to take over the market.

Diablo is focused internationally in the Americas, Europe, Russia, Australia and Japan. In early 2007, Diablo introduced a brand new line of luxury wheels named GIANNA Wheels. The line was well received, wildly successful and along with Curva Concepts, continues to be a strong member of the ever increasing Diablo family.